Pepsodent's Expert Protection Gum Care Toothpaste. This toothpaste, which was created using technology based on zinc citrate, not only looks after your teeth but also gives you the best gum care. Its cutting-edge formula combines a Gum guard and Germ check to give you Complete-8 action oral care. With its anti-bacterial formula, you can avoid getting cavities, reduce tartar and lactic acid buildup, and get rid of bacteria for cleaner teeth and gums and fresher breath. This toothpaste is ideal for the entire family and should be used twice daily for best results.